Do I Need Google Analytics?
Moreover, what even is Google Analytics? How would I go about setting Google Analytics up? In this brief article, we'll explore the answers to all of these questions and more!
But first, if you want to skip the read, TLDR (Too Long, Didn't Read): Yes. Your business should be using Google Analytics (or an alternative), since it's a free tool that is very easy to configure and gather useful data from.
What Is Google Analytics?
Google Analytics is a free analytics tool provided by Google, which allows you to track website traffic. It provides you with very useful charts and statistics that your business can use to track user behavior. Seems simple right? Well that's because it is! Google has done a fantastic job of making this tool user friendly and approachable for businesses of all sizes, even those that are not tech enabled. Do you want to know how many people have visited your website this month? Want to know where they're from, and what pages they visited? What about how long they were on your site, and where they came from? Look no further, because Google Analytics provides all of this information to you.
How Do I Start Using Google Analytics?
Luckily, Google makes it very easy for businesses to get up and running with Analytics. Your prerequisites are as follows:
- A Google Account
- A Website
That's it! There's no hoops to jump through. Once you have a Google Account, head over to their site and get started. Once you finish, they will provide you with a code snipper that can be added to your website. Don't know how to add the snippet to your website? No problem! See our guide for a detailed tutorial for adding a code snippet to your Wordpress site!
Should I Be Using Google Analytics?
If it weren't already obvious, Google Analytics is an absolute necessity for small and large businesses alike, as every business of every size can benefit from knowing more about their users. Moreover since it's so easy to configure, there's really no reason not to be using it!
That's it! Still have questions and want to speak directly with a professional? We're here to help! Contact us and we'll help you with any of your digital service needs 😁
